CSR of Google Company Essay Example | Topics and Well Written Essays - 1500 words

CSR of Google Company - Essay Example A Brief Outline of Google Company Google Company began as a research project, conducted by two Stanford students. In the year 1996, Larry and Brin conducted a search engine using a distinctive method of grading search results. Since they required a relevant search engine using the internet, the need grew further and, as a result, registered Google.com domain and officially created Google, Inc. in 1998 (Girard, 2009 p. 14). As a search engine during the time, Google had advantages over other search engines because the search results were organized in a relevant manner. Google grew as a popular search engine, which was easy to use. The company has grown to employ over 12,000 individuals worldwide. The company has acquired several acquisitions to permit continuity of innovation. For instance, the company has acquired DoubleClick and YouTube companies. The company’s mission is to organize the world’s report and make it useful and accessible universally. The company takes pa rt in various philanthropic donations (Girard, 2009 p. 21). Corporate Social Responsibility Issues Facing Google Company Although Google Company ranks among the top companies practicing corporate social responsibility under the Corporate Social Responsibility Index (CSRI), the company faces several challenges doubting its ethics and responsibility as an international company. One of the ethical issues facing Google Company is that the company has proved to be deceptive and not outspoken (Meiners, 2011 p. 20). Google has publicly claimed to respect the users’ privacy, inform and disclose to the consumers what they do with their private data. To the contrary, in 2008, a consumer poll indicated that 93 percent of individual interviewed preferred internet companies to ask for authority before accessing personal information. Hence, Google words do not match consumer expectations (Drushel, 2011 p. 47). This is evident from the consumer watchdog, where they have gathered a video on how Google harms the privacy of consumers and unfairly represent what they do. Google does not represent its business fairly or disclose its incompatible interests. The company has always claimed to work for users, but the users pay the company nothing. The company works for advertisers, which indicates a conflict of interest. The company’s cofounders had foreseen and understood the conflict, which the company hides from users as written in their PHD dissertation (Jennings, 2010 p. 57). There is also enough evidence showing that the company’s undisclosed conflicts poses serious risks to users of either defraud or harm. If Google Company cared for its users, it would have bothered having a customer service or would protect the safety and privacy of users. The company is even deceptive in philanthropy. The philanthropy arm of the company has deceptively created the impression that the company’s philanthropy is devoid of a profit aim, which is not true (Miller, 201 1 p. 76). Another ethical issue facing the Google Company is avoiding legitimate accountability, designed to protect others. There is enough evidence indicating that Google Company does not consider it is subject to the same principles everyone is. For instance, One World Trust ranked the company worst in the world survey of accountability. Also, Audit Integrity Firm ranked Google Company in the bottom 2% of all publicly traded organizations, in terms of, governance risk and accounting. In addition, the company founders developed a two-tier

Trends toward Western-style China and India Essay

Trends toward Western-style China and India - Essay Example marketers of today should understand that, to attract the large youth dominated markets, they must then provide the goods and services that are interesting to the youth and hence these goods and services must focus on music, fashion, technology and other factors that are influencing to the youth. Both companies from India and China emphasize on the importance of value differentiation in developing their competitive advantage strategies. The consumers in these emerging markets prefer value and are willing to consume more of the goods, which they believe are of quality, safe and have utility. In addition, these consumers are shifting upscale and ready to pay more for goods with integrity, reliability and desirable features that are made from high quality material and components (White, 2012). Therefore, it is evident that the old paradigm when consumers preferred price to all other factors is fading in these markets and consumers are shifting gears in their preference and tastes. Thus, this shift seems to be a new critical factor for marketers in in these emerging markets and a wake call to companies to produce new and better products meeting the consumers’ demands, taste and preferences, which ultimately would lead to customer brand loyalty. However, companies in the United States emphasize on the importance of a standardized marketing strategy, which involves marketing consumer goods in a uniform and consistent way across all the marketing mix. These companies view this strategy as the most influential and effective approach to developing competitive strategies. For instance, some companies in the United States standardize all aspects of their goods while others on the other hand standardize a few elements of their goods. However, whichever way or approach the companies use, they are able to make cost savings and ensure consistency of their goods globally (White, 2012). The consumption style of the West involves increased sensitivity to the different economic